More than just a one-of-a-kind movie-going experience, THE LOT cinema and restaurant offers a chef-driven menu, craft beverages and plush recliner chairs at each of their 30 luxury screens between 4 locations.

The LOT approached us in need of a cohesive and integrated digital marketing campaign. At the time they had been using multiple vendors to manage their SEO, Google Adwords, Social Media, Facebook Advertising, content marketing, and conversion optimization services. At this point in time they had 4 theaters and opening two new locations but they were unimpressed with their website traffic and online lead generations results.

The LOT requested that Quantm Media provide them a full service digital marketing campaign with precision analytics. They wanted to be found on page 1 of Google in 3 locations: paid ads, in Google maps, and in organic. At the time, they were generating no brand visibility, website traffic, or leads from Facebook or Instagram advertising. Their cost per conversion from Google adwords was nearly $23 which was extremely high.

We strategized and launched a cohesive digital marketing campaign that generated traffic and online leads from multiple marketing channels with analytics and lead attribution to each of those channels.

As each of our department heads went to action on their particular channel; our SEO experts first and foremost focused on local business listings cleanup and synchronization. We optimized each unique luxury cinema location in Google My Business, corrected onsite SEO issues, implemented schema, and begun building high quality and relevant backlinks. We ensured each theater’s NAP (name, address, and phone number) was listed correctly across the web.

Our Google Adwords experts completed a PPC audit and immediately noticed and removed under performing paid keywords that were sucking up the advertising budget. They reallocated these funds to the best converting keywords. Using various softwares and A/B testing they found the best converting ad copy. Next we recommended and implemented a display retargeting campaign across the Google display network to recapture lost website visitors and increase onsite conversions.

Our content marketing department immediately hired a videographer to visit multiple theater locations of The LOT to capture, film, and edit spectacular online video segments that could be used in both advertising, content marketing, and onsite conversion optimization efforts.

Our Facebook advertising department launched a highly targeted social advertising campaign across Facebook, Facebook’s audience network, and Instagram. With careful A/B testing, pixel retargeting, and consistent optimization we begun acquiring website visitors at $.20 per visitor.