The vast dimension of online content has grown bigger than ever. Absolutely anything is searchable, including you and your brand. Before a customer buys from your e-commerce store, they will have done research on who you are, what your brand is, who else has bought from you, and any other details about your business. This is mainly because people want to ensure that they are buying from a trustworthy merchant, and partly because they are interested in learning about where they are placing their dollar. The same goes for other businesses or people wanting to work with you / hire you. Before anyone agrees to a deal or goes to hire you, they will do their online research. Thus anything negative about you or your business on the web would harm you. It is imperative to implement a proper plan and solutions to turn your business into a memorable brand.
Here at Quantm Media we offer:
Search Engine Optimization
Research and Planning
Creation and Execution
High Quality Content
Review with Positive Ratings
Press Release Distribution
Local Business Listing
Social Media Optimization
A deeper look
If you have the ability to create a clear, aesthetically pleasing brand, you can hook consumers into falling in love with your online store. Think about the last time you went to a new website, from a brand you have never heard of before, and are interested in buying one of their gold travel coffee mugs. This new company, let’s call it Coffee X, has little information about their mission / vision, their content is all over the place, they use what seems like 3 different logos and not all of their mugs look like they are the same quality yet they are all the same price. Now you see that a different company, Coffee YY, offers the same gold coffee mug that you are seeking to purchase. Coffee YY has several high quality forms of media on their website along with articles about coffee beans, sustainability and reviews from customers. They have an ‘About Us’ page that layered with photos of the founders, their purpose, their story and a clear mission statement. They are selling the coffee mug you are interested in purchasing, at $2 more than the first site.
Both of these websites are ran by middle age people based in San Diego who have all the proper payment processes and shipping processes in place, they are both very real places that are selling the same product. Visibly to the consumer, there is a massive difference between the two companies- and they are more likely to spend the $2 on the travel mug due to the fact that Coffee YY has taken the time to strategically create brand recognition, and therefore creating an online store that is trust worthy to the consumer.
You are unforgettable!
By building brand awareness, you can also increase your market share. If you are the first to the punch in getting your brand fused into customers’ minds, you will raise the barrier to other companies that are trying to enter the market. According to the Strategic Planning Institute, “Aggressive marketing and advertising, are the key factors in increasing brand awareness and converting awareness into market share.” Brand awareness does not have a financial value on its own, but it is part of the collective marketing effort that drives incremental sales.
Because we are in an era of constant advancements in technology, brand awareness is especially important for every business. This is because people always have some type of computer in their hand, whether it’s a smartphone, a tablet, or an actual laptop/desktop, which means they are able to quickly communicate with others in a matter of seconds.
This could either work in favor of, or against your business. It all comes down to how you go about using it and adapting to these many technological advances. Being proactive in brand building through web optimization will lead to a better brand experience for existing customers while turning prospective customers into loyal brand followers. The online world is open to the public for reviews, photo sharing, tweets about customer experience and so on. As quickly as you can become a flourishing company with positive brand recognition, you can become a failed company with bad reviews, negative stories circling your platform and a lack of brand structure.
Let us help you!
Quantm Media has all of the information that you will need in order to become a brand with positive recognition. We specialize in Search Engine Optimization, which is the utilization of specific tools that will get your website to the top of all major search engines such as google. We have a team of technical engineers that will go though your goals with you, and design a process specific to your needs! This subject may seem overwhelming and confusing, but that is why we have a team of experts ready to help you with anything you need to build a stronger, more recognized brand in the online world! Contact us when you are ready to take your site to the next level.