SEO specialists are marketing professionals who use research and analysis to improve a website's ranking on search engines like Google. They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users. SEO specialists can work in digital marketing agencies or at in-house marketing departments.
Most SEO specialists have a bachelor's degree in a related field, such as marketing or information technology. There are several well-regarded online courses that you can take to further improve your skills in search engine optimization, though the certifications that these confer are not required to work as an SEO specialist. The majority of online training in SEO does not have any prerequisites. Successful SEO specialists have excellent analytical, communication and research skills, which allow them to understand clients and provide them with the best optimization possible.
Qualifications To Look For In A SEO Consultant San Diego
So, perhaps you have decided to go with a SEO Consultant instead of braving the optimization world yourself. How do you choose candidates and what qualifications should you look for? These are two very important points, and both should be taken seriously. Experience can speak volumes about a particular SEO consultant San Diego prospect. At least two or three years of experience in successful development and execution of search engine optimization campaigns is essential. But, besides experience there are of course other qualifications or factors to look for as well. Such factors include:
- A broad understanding of search engine algorithms and ranking methods.
- Expert experience with Google Analytics or Adobe Analytics.
- Expansive knowledge of data mining tools and keyword research.
- Can provide complete competitive analysis of industry competitors.
- Excellent written and verbal communication skills.
- Daily analysis of data in high volumes.
- Proficient in WordPress and other content management systems.
- Experience in marketing, such as promotional strategies and customer growth.
Services A SEO Consultant San Diego Should Offer
Once you have found SEO consultant San Diego prospects, the next step would be to determine if they can provide the services your business needs. Services that can elevate your business to the next level in search engine optimization success. Just as with any type of consultant, not all are equal in qualifications, services offered, or cost. Make sure to ask for a full description of services they can provide to your business and industry. Such SEO consultant San Diego services offered should be:
- Development of optimization strategies that increase search engine results rankings.
- Research SEO keywords to use throughout website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Daily performance monitoring in metrics to understand SEO strategy performance.
- Communication with other marketing professionals to align goals.
- Collaboration within the marketing department to manage SEO strategies.
- Provide high-quality website content, including blog posts and page descriptions.
- Update content and website links for maximum optimization and search rankings.
- Open and effective communication skills with the business regularly, as needed.
Questions To Ask A Potential SEO Consultant San Diego
Once you have found some or a potential SEO Consultant San Diego to consider, the next step is to narrow down. Therefore, helping to find which SEO consultant is the right fit for you and your online business. One way to do so is by asking specific questions in regards to your businesses needs and wants. Some great questions to consider are:
- What is your experience with SEO? This is a nice broad question, similar to any interview you’d conduct when hiring for your own business. This question helps to get a feel for who they are, what they do, and how they can help you. Based on their answers, you can follow up with questions that help to dive deeper, getting a better handle of their experience.
- Have you worked with a business within my Industry before? There are some businesses where it makes sense to work with an SEO consultant San Diego experienced in the Industry. Prior experience with such hurdles as FDA rules, and state laws and regulations important for your industry is a bonus. Plus, this experience can sometimes give an SEO consultant a leg up on the competition since they are more privy to the above hurdles.
- What parts of SEO are you an expert in? There is so much ground to cover with search engine optimization that you will need to know which they are experienced in and excel at. A SEO consultant San Diego will focus on content writing, eCommerce, mobile apps, online reputation management, and technical audits, while others specialize in just a few areas.
- What is your process and approach? The potential SEO consultant should share how they like to work and what they suggest your business's next steps should be. An example would be how they handle SEO requests: If they can put together a high-level analysis of your current online visibility to inform their initial next step recommendations. This is where trust is built and value is highlighted.
- How do you communicate with clients? Depending on where a SEO consultant San Diego is located, they might work in a different time zone or country. So asking a time frame for how long it can take for you to receive a response can prove to be or not be a deal-breaker.
- Can you send me case studies for past clients? The answer should be yes, always. Past or current clients are a marker for how well a SEO consultant is doing their job, and a window into their abilities.
- What SEO tools do you use? This is a popular question typically asked of SEO consultants, specifically from potential agency clients. Mostly because they either are 1) curious to know what’s being used in today's industries; 2) they want to make sure they have experience in tools they’ve already used or heard of; or 3) they want to know how invested they are in the success of their clients.
- How often and what reports do you send? Reporting on SEO activities and success is a must. This is the one part that usually surprises me when I hear from my clients that their previous SEO company never sent them anything, or they got a report but didn’t know what any of it meant.
- Do you focus solely on SEO? Depending on your business's strength in online success, search engine optimization may be a focus, or not. Meaning working with a consultant that specializes solely on SEO services, may be better than working with a consultant that works in several areas of digital marketing.
Although there are plenty more questions to ask a potential SEO consultant San Diego, the above are just a few to get you started on narrowing down to the person best suited for your businesses needs and wants.
The Monetary Cost That Comes With Search Engine Optimization Experts
There are three basic types of search engine optimization services that are for hire in terms of managing a businesses SEO account. Project-Based SEO, Hourly-Based SEO, and Retainer-Based SEO can be described as:
- Project-based SEO engagements have a clear beginning and end that is set before the project begins. Project-based SEO is most common in on-site audit & technical SEO analyses because this type of work requires less ongoing maintenance than content and link building.
- Hourly SEO consulting services provided by SEO experts and high-performing SEO agencies are great for businesses who want to build a strategy for which they will execute on internally. Hourly SEO consulting ranges from $45/hr (typically overseas) to $850/hr (SEO influencers).
- Retainer-based SEO is one of the more common SEO pricing structures. The client agrees to pay the agency a monthly (or other intervals) fee for a set list of SEO deliverables. Retainer-based SEO services give the agency ample opportunity to prove their worth (or otherwise).
For example, on a broad spectrum within current industry rates; the cost of search engine optimization San Diego experts services varies depending on what is included. Most SEO projects in 2020 cost between $750-$2,000/month based on the scope of the project. But, a one-time project could range between $5,000-$30,000, while hourly rates for consultants fall between $80-$200/hour. Most search engine optimization San Diego experts are up front with their pricing, so be sure to ask and communicate exactly what your needs and budget are.
Why Choose A SEO Consultant San Diego From Quantm Media
At Quantm Media we are blessed to have the best SEO consultants in the biz! Our SEO consultants provide marketing services to startups and small businesses looking for a partner for their digital media. They work with you, not for you, which is what makes them the best SEO consultant San Diego! Consultants of our Digital Marketing Firm are headquartered in the sunny skies of San Diego, CA. Our 19 associates are located across the United States in order to best serve a client base that stretches anywhere throughout the country. Our SEO consultants focus on the client, and what their business needs are for success. Our SEO consultant San Diego pros are on a mission to build a better future where technology creates good jobs for everyone.
Plus, at Quantm Media our consultants believe that full transparency is key. We are confident our clients will see quick results, so much so that we do not require contracts or commitments. In fact, we even offer a 30 day trial of our paid SEO consultant San Diego services! At Quantm Media we are big believers in Big Data (pun intended) and Quantify everything. By establishing conversion metrics we are able to determine ROI. Our Live Support Panel is here for you and your business at any time. Get the help you need, when you need it through our online ticketing support panel. We believe in Network Marketing, and this isn’t a fly by night software. This is 17 years of industry experience, over 4 million lines of code across a cluster of nodes. Our search engine optimization experts have all the tools and experience a business could possibly need to flourish. Our SEO consultants have the qualifications sought, the experience needed, and offer the services imperative to your online business.
Quantm Media Consultants Put Their Focus On Their Client
At Quantm Media we are digital marketing reimagined at it's finest and most rewarding. We take pride in providing marketing services to startups and small businesses looking for a partner for their digital media. Our SEO consultants work with you, not for you, which is why our results always come out on top. First, we believe in Security that has taken time to build, and stands above the rest as proven with results. All of our coding is done with optimization in mind and adheres to the highest W3C Standards (learn more about w3c here) using HTML 5 and CSS 3 coding. Second, we believe in quality, and strive to maintain the highest quality coding standards and latest technologies with our plugin. We update often and error check daily to continue to be the best that we can be. Third, we believe everyone should have the ability to build a business online and we strive to help everyone in that process, but there are only so many spots on the first page! And lastly, we believe in relation. With every marketing campaign you use or goal you set, you will always need a way to track the progress and effectiveness of the campaign. You need to know that your efforts and money are paying off and contributing to your bottom line. Our SEO consultant San Diego services speak for themselves.
Try Services From A SEO Consultant San Diego FREE for 30 Days With Quantm!
Interested in acquiring SEO consultant San Diego services, but don't want to have to pay for something that may not benefit your business? Quantm Media is so confident in our consultants services that they offer them for FREE for an entire 30 days! Each month we take a limited number of new signups on a 30 day free trial. Keep in mind, that a minimum 20 keyword commitment is required. There is also a phone call required to get a demo of how our services work, and what you can expect out of it in the end. Consider this a screening, if you will. In fact, if we openly allowed anyone to sign up for a free trial, we would be bombarded overnight. With the majority just trying to get an idea, or a peek behind the SEO curtain of what we do. Leaving our qualified and hard working staff left with a bill that most likely will never be paid for. The setup phone call allows us to connect with you individually, and discuss your online businesses needs and wants. Time is money as they say, and our SEO consultants want to ensure they are a good fit for your business, thus qualifying for the free trial. Reaching out to a qualified Firm, such as Quantm Media is a step in the right direction to finding the best SEO consultant San Diego services! If you would like to get started you can reach us at (619)-432-2782 or visit our contact page here!