Case Studies

Project Details

Parq Event Center

PARQ San Diego has brought together the leaders in the restaurant and nightclub industries to bring you an unparalleled nightlife experience in the heart of Gaslamp district of San Diego, CA.

With national media recognition and internationally recognized lighting and sound systems, their stadium-like venue and centrally located VIP tables will leave you feeling like a true rock star! VIPs from all over the world will be dazzled by the unparalleled customer service and luxurious VIP treatment.

VISIT WEBSITE

Parq Event Center and Nightclub

Challenge And Solutions

We approached Parq because of their need for a cohesive and integrated digital marketing strategy. At the time of engagement nothing was implemented for SEO, PPC, or other retargeting efforts. We deployed assets to train them on Facebook and Google Adwords, Social Media, Facebook Advertising, and other services. We working along side their GM training a team for the PPC end along with mapping a full SEO strategy we later implemented.

PROJECT DETAILS

Delivering Results

As each of our department heads went to action on their particular channel; our SEO experts first and foremost focused on keyword research, cleaning up their existing title tags and meta data. We optimized each page on their website and installed our SEO plugin to start the ranking process, We then implemented schema, and begun building high quality and relevant backlinks.

Our Google Adwords experts created a campaign from scratch optimizing and training their GM to manage it.  We then showed and trained them on the use of conversion tracking. Next we recommended and implemented a display retargeting campaign across the Google display network to recapture lost website visitors and increase onsite conversions.

Our Facebook advertising department launched a highly targeted social advertising campaign across Facebook, Facebook’s audience network, and Instagram. With careful A/B testing, pixel retargeting, and consistent optimization we begun acquiring website visitors at $.14 per visitor.